ORCID
Akim M. Rahman 0000-0002-8162-555x
Keywords
Bank-led digital; digital-transaction; bKash; Voluntary Insurance; digital-banking; percived risk-factor
Abstract
In today’s technology-driven world-economy, banking-services have been modernized where customers compete for comparative time-saving-options. Bangladesh, a developing country, is no exception. Besides traditional banking, Agent-banking, bKash, Western-Union etc. serve new-way financial-services. But, in 21st-Century business-mentality era, many factors are unpredictable. Strict laws & application can marginalize the magnitudes of Perceived-risk where developed countries are ahead of developing countries. But it does not guarantee risk-free digital-transaction where developing countries are vulnerable. It might have led a slower growth of digital-banking in countries like Bangladesh. Dealing with determinant Perceived-risk, current author proposed Voluntary-Insurance policy (Rahman, 2018) that deserves to be scrutinized. Using Factor Analysis and Hypothesis Testing on customers’ opinions helps identifying factors that have undermined the growth-trend of bank-led digital. Attributes “Phone call confirmation” has influenced customer’s preference using bKash. “No transaction fee” has influenced using bank-led digital. Addressing risk-factors, Voluntary-Insurance in place can ensure secured digital-banking that can enhance growth of usages digital-banking.
Recommended Citation
Rahman, A. M. (2024). bKash vs. Bank-led Option: Factors Influencing Customer’s Preferences – Does it Warrant Voluntary-Insurance-Policy for Rapid-growth Digital-banking in Bangladesh-economy?. Journal of Banking and Financial Economics, 2020(13), 51-69. https://doi.org/10.7172/2353-6845.jbfe.2020.1.4
First Page
51
Last Page
69
Page Count
19
Received Date
5 May 2020
Revised Date
24 September 2020
Accept Date
25 September 2020
Online Available Date
9 October 2020
DOI
10.7172/2353-6845.jbfe.2020.1.4
JEL Code
C0; C1; C4; D0; D1; D9
Publisher
University of Warsaw