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ORCID

Dominika Hadro 0000-0001-7904-7685

Marek Pauka 0000-0001-8148-4438

Kamil Gemra 0000-0001-5292-2363

Szymon Okoń 0000-0001-7214-3981

Justyna Fijałkowska 0000-0002-4236-1491

Keywords

voluntary disclosure; relational connectivity; bond market; Poland; corporatecommunication

Abstract

The purpose of our research is to evaluate the voluntary disclosure strategy and effective evaluating relational connectivity through social media. We point out the existence of many paths to achieve a high level of companies’ perception of investors’ voluntary disclosure needs and companies’ relational connectivity regarding voluntary disclosure. We developed a new approach to measuring relational connectivity, which can be successfully applied to other markets and stock exchanges, allowing verification of previous findings and the development of a new approach to conducting research. We claim that it is necessary to put more pressure on the management board’s engagement in preparing the financial report as it is crucial for understanding investors’ voluntary disclosure needs. Our conclusions question the growing societal pressure on engaging in activity in social media as a key concept of effective communication. communication between issuers and investors on the Polish bond market Catalyst. We conducted a questionnaire among issuers on the Catalyst. To evaluate the data and find answers to the research questions, we used the Qualitative Comparative Analysis. As our analysis shows that management board engagement seems crucial for effective communication, we claim that in relatively smaller capital markets, personal engagement of board members in preparing voluntary disclosure should be considered a proxy of a high disclosure strategy quality. We prove that companies use dialogue with investors in private rather than in public to understand their communication expectations. This finding indicates the essential limitations of previous research

First Page

30

Last Page

48

Page Count

19

Received Date

12 May 2022

Revised Date

21 July 202

Accept Date

10 August 202

Online Available Date

7 November 2022

DOI

10.7172/2353-6845.jbfe.2022.2.3

JEL Code

G14; G23; D82

Publisher

University of Warsaw

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