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The Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) (ISSN 2449-6634) is an international journal, published since 2015 by the University of Warsaw. The journal is published as a biannual, with articles published in an early birds formula. The submission of manuscripts is free of fee payment. This journal follows a double-blind reviewing procedure. All articles are published on the open-access basis and under the Creative Commons BY 4.0 license. Authors who publish with this journal retain all copyrights and agree to the terms of the above-mentioned CC BY 4.0 license.

Journal of Marketing and Consumer Behaviour in Emerging Markets is indexed by Ministry of Science and Higher Education (40 points for publication; assigned disciplines: philosophy, economics and finance, management and quality studies).


Current Issue: Volume 2025, Issue 1 (2025)

Articles - original research papers