The Journal of Marketing and Consumer Behaviour in Emerging Markets (JMCBEM) (ISSN 2449-6634) is an international journal, published since 2015 by the University of Warsaw. The journal is published as a biannual, with articles published in an early birds formula. The publication is free of charge. This journal follows a double-blind reviewing procedure. All articles are published in the Diamond Open-Access scholarly publication model and under the Creative Commons BY 4.0 license.Creative Commons BY 4.0 license, which permits use, sharing, adaptation, distribution, and reproduction in any medium or format, provided that the author(s) and source are credited, a link to the Creative Commons license is provided, and an indication whether any changes had been made is given. Figures, tables and other third-party materials are covered by the Creative Commons license unless otherwise indicated in the source of the material. If the material is not covered by a Creative Commons license, permission must be obtained directly from the copyright owner. A full description of the license is available at: Creative Commons BY 4.0 license.

Journal of Marketing and Consumer Behaviour in Emerging Markets is indexed by Ministry of Science and Higher Education (40 points for publication; assigned disciplines: philosophy, economics and finance, management and quality studies).