Most Popular Papers *
Would You Pay an Insta-doctor a Visit? Social Media Personal Brands and Young Consumer Perception
Małgorzata Szwed
The Role of Augmented Reality in Improving Brand Attitude Through Perceived Enjoyment
Widyastuti Widyastuti
Motivating Marketing Research Respondents to Provide More Elaborated Answers
Michał Ścibor-Rylski
Perception, acceptability and decision-making determinants of Soft Seltzer, a novel winegrape non-alcoholic carbonated beverage category to health-conscious College students in California
Angelos K. Sikalidis, Aleksandra S. Kristo, Anita H. Kelleher, and Adeline Maykish
Interpreting consumer attitude towards milk alternatives: A purchase intention model for marketing success
Anjolize Wassenaar and Elizabeth Kempen
Method of product placement in computer games. Qualitative research amongst Polish players
Magdalena Hofman-Kohlmeyer
Using the SERVQUAL model to evaluate the quality of services for a farm school store
Michael C Handrinos, Dimitrios Folinas, and Konstantinos Rotsios
An Empirical Investigation of Adopters’ Perceptions Toward M-Commerce: The Case of Bulgarian University Students
Nora Milanova and Vaggelis Saprikis
Influence of Retail Atmospherics as Nonverbal Communication on Purchase Behaviour in the Nigerian Retail Environment
Kizito Ogedi Alakwe and Ngozi Okpara
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» Updated as of 11/20/24.