Most Popular Papers *
Storytelling as a Method of Increasing the Engagement of Market Research Participants
Michał Ścibor-Rylski
Online Shopping Non-Adoption in South Africa: A Distrust-Centric Framework Integrating Social Exchange, Trust Transfer, and Social Presence Theories
Cleopatra Moipone Matli and Jeevarathnam P. Govender
Unveiling the power of credibility: How virtual influencers shape consumer attitudes and purchase intentions in fashion
Danita van Heerden and Jade L. Verbeek
Using Artificial Intelligence to Improve Customer Engagement: User Experience With Chatbot Technology
Aicha Zemmouri and Salma Choufari
Leveraging CSR to Buffer Brand Challenges During Crises: A Saudi Arabian Perspective
Nouf Alrayes and Abdullah Alhidari
The Attitude of Children and Parents Towards Children Influencers
Izabela Kołaszewska and Agnieszka Kacprzak
Does Ethical Ideology Really Matter in Consumer Responses to Corporate Wrongdoing? The Effects on Trust and Word-of-Mouth Recommendations
Grzegorz Zasuwa and Alicja Węgierak
Toward Charity Engagement of Generation Z: Do Gender and Economic Standing of Household Matter?
Sylwia Badowska and Liwia Delińska
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 06/08/26.
