Most Popular Papers *
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Magdalena Klimczuk-Kochańska and Magdalena Marczewska
The Role of Augmented Reality in Improving Brand Attitude Through Perceived Enjoyment
Widyastuti Widyastuti
Empowering Consumers: The Impact of Awareness on Skill Development and Assertiveness in Market Engagement
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What You See Is Not What You Get: Food Advertising Amidst the Global Overweight and Obesity Pandemic
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Would You Pay an Insta-doctor a Visit? Social Media Personal Brands and Young Consumer Perception
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The Attitude of Children and Parents Towards Children Influencers
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* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 05/14/25.
