Most Popular Papers *
Navigating Responsible Consumption: Unveiling Consumer Perceptions and the Role of Bio-Based Products in Sustainable Decision-Making
Magdalena Klimczuk-Kochańska and Magdalena Marczewska
Would You Pay an Insta-doctor a Visit? Social Media Personal Brands and Young Consumer Perception
Małgorzata Szwed
The Role of Augmented Reality in Improving Brand Attitude Through Perceived Enjoyment
Widyastuti Widyastuti
Toward Charity Engagement of Generation Z: Do Gender and Economic Standing of Household Matter?
Sylwia Badowska and Liwia Delińska
Motivating Marketing Research Respondents to Provide More Elaborated Answers
Michał Ścibor-Rylski
Method of product placement in computer games. Qualitative research amongst Polish players
Magdalena Hofman-Kohlmeyer
Interpreting consumer attitude towards milk alternatives: A purchase intention model for marketing success
Anjolize Wassenaar and Elizabeth Kempen
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 02/05/25.