Most Popular Papers *
Using Artificial Intelligence to Improve Customer Engagement: User Experience With Chatbot Technology
Aicha Zemmouri and Salma Choufari
Toward Charity Engagement of Generation Z: Do Gender and Economic Standing of Household Matter?
Sylwia Badowska and Liwia Delińska
Navigating Responsible Consumption: Unveiling Consumer Perceptions and the Role of Bio-Based Products in Sustainable Decision-Making
Magdalena Klimczuk-Kochańska and Magdalena Marczewska
The Role of Augmented Reality in Improving Brand Attitude Through Perceived Enjoyment
Widyastuti Widyastuti
Empowering Consumers: The Impact of Awareness on Skill Development and Assertiveness in Market Engagement
Megawati Simanjuntak
Would You Pay an Insta-doctor a Visit? Social Media Personal Brands and Young Consumer Perception
Małgorzata Szwed
What You See Is Not What You Get: Food Advertising Amidst the Global Overweight and Obesity Pandemic
Marija Ocokoljic
The Attitude of Children and Parents Towards Children Influencers
Izabela Kołaszewska and Agnieszka Kacprzak
Interpreting consumer attitude towards milk alternatives: A purchase intention model for marketing success
Anjolize Wassenaar and Elizabeth Kempen
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 07/24/25.