Most Popular Papers *
Storytelling as a Method of Increasing the Engagement of Market Research Participants
Michał Ścibor-Rylski
Leveraging CSR to Buffer Brand Challenges During Crises: A Saudi Arabian Perspective
Nouf Alrayes and Abdullah Alhidari
Using Artificial Intelligence to Improve Customer Engagement: User Experience With Chatbot Technology
Aicha Zemmouri and Salma Choufari
Does Ethical Ideology Really Matter in Consumer Responses to Corporate Wrongdoing? The Effects on Trust and Word-of-Mouth Recommendations
Grzegorz Zasuwa and Alicja Węgierak
The Attitude of Children and Parents Towards Children Influencers
Izabela Kołaszewska and Agnieszka Kacprzak
Toward Charity Engagement of Generation Z: Do Gender and Economic Standing of Household Matter?
Sylwia Badowska and Liwia Delińska
The Role of Augmented Reality in Improving Brand Attitude Through Perceived Enjoyment
Widyastuti Widyastuti
The Role of a Luxury Brand for the Professional Competitiveness of Brazilian Business Women
Irene Raguenet Troccoli, Patricia da Silva Leite, and Joyce Gonçalves Altaf
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 04/09/26.
