Most Popular Papers *
Using Artificial Intelligence to Improve Customer Engagement: User Experience With Chatbot Technology
Aicha Zemmouri and Salma Choufari
Does Ethical Ideology Really Matter in Consumer Responses to Corporate Wrongdoing? The Effects on Trust and Word-of-Mouth Recommendations
Grzegorz Zasuwa and Alicja Węgierak
Toward Charity Engagement of Generation Z: Do Gender and Economic Standing of Household Matter?
Sylwia Badowska and Liwia Delińska
Storytelling as a Method of Increasing the Engagement of Market Research Participants
Michał Ścibor-Rylski
The Role of Augmented Reality in Improving Brand Attitude Through Perceived Enjoyment
Widyastuti Widyastuti
The Attitude of Children and Parents Towards Children Influencers
Izabela Kołaszewska and Agnieszka Kacprzak
Navigating Responsible Consumption: Unveiling Consumer Perceptions and the Role of Bio-Based Products in Sustainable Decision-Making
Magdalena Klimczuk-Kochańska and Magdalena Marczewska
The Role of a Luxury Brand for the Professional Competitiveness of Brazilian Business Women
Irene Raguenet Troccoli, Patricia da Silva Leite, and Joyce Gonçalves Altaf
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 12/29/25.
