Most Popular Papers *
The Role of Augmented Reality in Improving Brand Attitude Through Perceived Enjoyment
Widyastuti Widyastuti
Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension
Elizabeth Kempen and Lorna Christie
Gender and socio-economic differencesin South African consumers’ sentimentstoward marketing practices
Thérèse Roux
The Influence of Adult Children from “Generation Y” on the Shopping Decisions of their Parents
Anita Matuszewska
Does Thinking Style Affect the Impacts of Satisfaction and Reputation on Repurchase Intention? A Cross-National Comparison
Oznur Ozkan Tektas, Canan Eryigit, and Ozge Tayfur Ekmekci
Interpreting consumer attitude towards milk alternatives: A purchase intention model for marketing success
Anjolize Wassenaar and Elizabeth Kempen
Method of product placement in computer games. Qualitative research amongst Polish players
Magdalena Hofman-Kohlmeyer
Economic Analysis of Charitable Donations
Moon Young Kang, Byungho Park, Sanghak Lee, Jaehwan Kim, and Greg Allenby
Viral Marketing – The Case of Turkey
Hanna Lewicka
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 09/12/24.