Most Popular Papers *
Toward Charity Engagement of Generation Z: Do Gender and Economic Standing of Household Matter?
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Navigating Responsible Consumption: Unveiling Consumer Perceptions and the Role of Bio-Based Products in Sustainable Decision-Making
Magdalena Klimczuk-Kochańska and Magdalena Marczewska
Would You Pay an Insta-doctor a Visit? Social Media Personal Brands and Young Consumer Perception
Małgorzata Szwed
The Role of Augmented Reality in Improving Brand Attitude Through Perceived Enjoyment
Widyastuti Widyastuti
Motivating Marketing Research Respondents to Provide More Elaborated Answers
Michał Ścibor-Rylski
Interpreting consumer attitude towards milk alternatives: A purchase intention model for marketing success
Anjolize Wassenaar and Elizabeth Kempen
Method of product placement in computer games. Qualitative research amongst Polish players
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* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 02/19/25.
