Most Popular Papers *
Storytelling as a Method of Increasing the Engagement of Market Research Participants
Michał Ścibor-Rylski
Unveiling the power of credibility: How virtual influencers shape consumer attitudes and purchase intentions in fashion
Danita van Heerden and Jade L. Verbeek
The Role of a Luxury Brand for the Professional Competitiveness of Brazilian Business Women
Irene Raguenet Troccoli, Patricia da Silva Leite, and Joyce Gonçalves Altaf
Using Artificial Intelligence to Improve Customer Engagement: User Experience With Chatbot Technology
Aicha Zemmouri and Salma Choufari
Online Shopping Non-Adoption in South Africa: A Distrust-Centric Framework Integrating Social Exchange, Trust Transfer, and Social Presence Theories
Cleopatra Moipone Matli and Jeevarathnam P. Govender
Would You Pay an Insta-doctor a Visit? Social Media Personal Brands and Young Consumer Perception
Małgorzata Szwed
The Attitude of Children and Parents Towards Children Influencers
Izabela Kołaszewska and Agnieszka Kacprzak
Leveraging CSR to Buffer Brand Challenges During Crises: A Saudi Arabian Perspective
Nouf Alrayes and Abdullah Alhidari
Method of product placement in computer games. Qualitative research amongst Polish players
Magdalena Hofman-Kohlmeyer
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 09/08/26.
