Most Popular Papers *
Unveiling the power of credibility: How virtual influencers shape consumer attitudes and purchase intentions in fashion
Danita van Heerden and Jade L. Verbeek
Online Shopping Non-Adoption in South Africa: A Distrust-Centric Framework Integrating Social Exchange, Trust Transfer, and Social Presence Theories
Cleopatra Moipone Matli and Jeevarathnam P. Govender
Storytelling as a Method of Increasing the Engagement of Market Research Participants
Michał Ścibor-Rylski
Using Artificial Intelligence to Improve Customer Engagement: User Experience With Chatbot Technology
Aicha Zemmouri and Salma Choufari
Leveraging CSR to Buffer Brand Challenges During Crises: A Saudi Arabian Perspective
Nouf Alrayes and Abdullah Alhidari
Does Ethical Ideology Really Matter in Consumer Responses to Corporate Wrongdoing? The Effects on Trust and Word-of-Mouth Recommendations
Grzegorz Zasuwa and Alicja Węgierak
The Attitude of Children and Parents Towards Children Influencers
Izabela Kołaszewska and Agnieszka Kacprzak
Toward Charity Engagement of Generation Z: Do Gender and Economic Standing of Household Matter?
Sylwia Badowska and Liwia Delińska
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 06/01/26.
