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Volume 14, Issue 59 (2016)

Articles - original research papers

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Consumption in Rural Households of the Elderly
Marlena Piekut and Krystyna Gutkowska

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Senior Consumers’ Attitudes Towards Innovative Products
Dorota Szepieniec-Puchalska and Anna Szymańska

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The Influence of Social Media on Consumer Behaviour in the 55+ Age Group
Bogdan Gregor and Dominika Kaczorowska-Spychalska