Most Popular Papers *
From Humor to Strategy: An Experimental Survey on Internet Memes in Social Media Marketing
Mateusz Kiljańczyk and Agnieszka Kacprzak
Corporate Rebranding and Its Meaning – Theory Perspective
Barbara Mróz-Gorgoń and Michael Haenlein
Chosen factors affecting employees' satisfaction
Agnieszka Springer
Exploring Internal Challenges in Internationalisation: A Case of a Software as a Service (SaaS) Internationaliser
Karl Erik Õim and Tairi Leis
The Influence of Psychological Ownership (PO) and Organisational Citizenship Behaviour (OCB) on Employee Engagement: The Mediating Role of Perceived Organisational Support (POS)
Komal Goyal, Ashutosh Nigam, and Neha Goyal
Adaptation determinants of artificial intelligence in small and medium enterprises
Sylwia Bąk, Piotr Jedynak, and Przemysław Kaczmaryk
Hyper-Personalization as a Customer Relationship Management Tool in a SMART Organization
Anetta Pukas
Private Rooms in Peer-to-Peer Accommodation: Employing Machine Learning to Determine Revenue Drivers
Ewa E. Kiczmachowska
Decoding Sentiment in Online Communication: A Social Media Analysis of Fashion Companies
Karolina Mania, Monika Jedynak, Aneta Kuźniarska, and Karolina Woszczyna
Istota zarządzania publicznego
Barbara Kożuch
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 05/23/25.
