Most Popular Papers *
Corporate Rebranding and Its Meaning – Theory Perspective
Barbara Mróz-Gorgoń and Michael Haenlein
From Humor to Strategy: An Experimental Survey on Internet Memes in Social Media Marketing
Mateusz Kiljańczyk and Agnieszka Kacprzak
The Influence of AI Use on Innovativeness in Higher Education Institutions
Joanna Zimmer and Katarzyna Tworek
Exploring Internal Challenges in Internationalisation: A Case of a Software as a Service (SaaS) Internationaliser
Karl Erik Õim and Tairi Leis
Chosen factors affecting employees' satisfaction
Agnieszka Springer
Exploring HRM Practices in Academia: Comparative Insights From the Employees of Polish, Maltese, and Finnish Universities
Sylwia Przytuła, Łukasz Sułkowski, and Colin Borg
Reverse Auction as Purchasing Tool: Literature Review and Research Agenda
Jaroslav Urminsky and Marketa Zajarosova
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 04/09/26.
