Most Popular Papers *
From Humor to Strategy: An Experimental Survey on Internet Memes in Social Media Marketing
Mateusz Kiljańczyk and Agnieszka Kacprzak
Corporate Rebranding and Its Meaning – Theory Perspective
Barbara Mróz-Gorgoń and Michael Haenlein
Chosen factors affecting employees' satisfaction
Agnieszka Springer
Exploring Internal Challenges in Internationalisation: A Case of a Software as a Service (SaaS) Internationaliser
Karl Erik Õim and Tairi Leis
The Influence of Psychological Ownership (PO) and Organisational Citizenship Behaviour (OCB) on Employee Engagement: The Mediating Role of Perceived Organisational Support (POS)
Komal Goyal, Ashutosh Nigam, and Neha Goyal
Hyper-Personalization as a Customer Relationship Management Tool in a SMART Organization
Anetta Pukas
Adaptation determinants of artificial intelligence in small and medium enterprises
Sylwia Bąk, Piotr Jedynak, and Przemysław Kaczmaryk
Decoding Sentiment in Online Communication: A Social Media Analysis of Fashion Companies
Karolina Mania, Monika Jedynak, Aneta Kuźniarska, and Karolina Woszczyna
Istota zarządzania publicznego
Barbara Kożuch
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 05/28/25.