Most Popular Papers *
From Humor to Strategy: An Experimental Survey on Internet Memes in Social Media Marketing
Mateusz Kiljańczyk and Agnieszka Kacprzak
Corporate Rebranding and Its Meaning – Theory Perspective
Barbara Mróz-Gorgoń and Michael Haenlein
Chosen factors affecting employees' satisfaction
Agnieszka Springer
Exploring Internal Challenges in Internationalisation: A Case of a Software as a Service (SaaS) Internationaliser
Karl Erik Õim and Tairi Leis
Reverse Auction as Purchasing Tool: Literature Review and Research Agenda
Jaroslav Urminsky and Marketa Zajarosova
Business Survival Strategy for Copreneurs: Work-Life Balance Perspective
Ebenezer Oluwadamilare Balogun, Opeyemi Emmanuel Babawale, and Yetunde Abimbola Abiodun
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 01/26/26.
