Keywords
active sales, passive sales, Internet, online marketing, vertical restraints, search engine optimization, sponsored links, mailing; social networks
Abstract
Using competition law concepts and classifications, which were developed for “brick and mortar” commerce, may lead to many practical problems in the e-commerce environment. The article aims (i) to apply the distinction between active and passive sales to the most popular online marketing services (search engine optimization, sponsored links, mailing, promotion in social networks) and (ii) to identify the limits for the use of these services that suppliers would be allowed to impose on their exclusive retail distributors in accordance with Polish and EU competition law.
Recommended Citation
Targański, B. (2013). Active and passive sales in online marketing services. internetowy Kwartalnik Antymonopolowy i Regulacyjny (internet Quarterly on Antitrust and Regulation), 2(5), 18-26. Retrieved from https://press.wz.uw.edu.pl/ikar/vol2/iss5/2
First Page
18
Last Page
26
Page Count
8
Publisher
University of Warsaw
