Keywords
competition law, internet markets, advertising markets, demand substitution, anticompetitive nature of advertising, online services, market power, dominant position, contextual advertising, targeting, search advertising, portals
Abstract
The paper discusses the practice of the Polish and the EU competition authorities with regard to the definition of relevant markets and market power in the internet (excluding internet sales). It is concluded that competition authorities should show more restraint in their interference with the business of internet services providers because demand substitution on internet advertising markets is relatively high and a decrease in the supply of internet advertising would be unlikely to be anticompetitive under competition law.
Recommended Citation
Semeniuk, P. (2013). Who holds a dominant position in the internet? Some remarks on internet services and the nature of advertising under Polish and European competition law. internetowy Kwartalnik Antymonopolowy i Regulacyjny (internet Quarterly on Antitrust and Regulation), 2(5), 27-51. Retrieved from https://press.wz.uw.edu.pl/ikar/vol2/iss5/3
First Page
27
Last Page
51
Page Count
24
Publisher
University of Warsaw
