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Journal of Marketing and Consumer Behaviour in Emerging Markets Wydział Zarządzania Uniwersytetu Warszawskiego/Faculty of Management University of Warsaw
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Home > JMCBEM > Vol. 2015 (2015) > Iss. 1

 

Volume 2015, Issue 1 (2015)

Articles - original research papers

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The Effects of Korean Country-of-Origin on Mongolian Consumer Product Evaluation and Purchase Intention
Sharmuud Haliun and Seong-Do Cho

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The determinants of Polish movies’ box office performance in Poland
Natalia Gmerek

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Gender differences in mall shopping:a study of shopping behaviour of an emerging nation
M. Sadiq Sohail

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Does a global young consumer exist? A comparative study of South Korea and Poland
Agnieszka Kacprzak and Katarzyna Dziewanowska

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Using the SERVQUAL model to evaluate the quality of services for a farm school store
Michael C Handrinos, Dimitrios Folinas, and Konstantinos Rotsios

 
 
 
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ISSN: 2449-6634

 

 
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