Keywords
Complaint behavior, personality type, Jung’s theory, Myers Briggs type indicator, Turkey
Abstract
This study aims to explore the differences and similarities in complaint behavior of consumers according to their personality types. 116 managers of a large Turkish finance company have participated in the study. Results show that Intuition-Thinking and Sensing-Thinking individuals tend to engage in public action, while Sensing-Feeling individuals prefer to take private action, and Intuition-Feeling individuals take no action, which is a different form of complaint behavior
Recommended Citation
(2015). Do Personality Types Make Consumers Exhibit Different Complaint Behaviors?. Journal of Marketing and Consumer Behaviour in Emerging Markets, 2015(2), 4-14. https://doi.org/10.7172/2449-6634.jmcbem.2015.2.1
First Page
4
Last Page
14
Page Count
11
Online Available Date
2015-12-30
DOI
10.7172/2449-6634.jmcbem.2015.2.1
Publisher
Uniwersytet Warszawski. Wydawnictwo Naukowe Wydziału Zarządzania
Publication Date
2015-12-30