Volume 2015, Issue 2 (2015)

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Do Personality Types Make Consumers Exhibit Different Complaint Behaviors?
Olgun Kitapci and Ibrahim Taylan Dortyol

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Authenticity in marketing: a response to consumer resistance?
Christine Marks and Melani Prinsloo

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Generation Y on the e-commerce market. Comparison between Polish and South Korean young consumers’ behaviour
Aleksandra Korzeniowska

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A conceptual model for driving green purchase among indian consumers
Prashant Trivedi

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The review of the book “Employer Branding – Eine wissenschaftliche Analyse des State-of-the Art empirischer Untersuchung im Bereich Employer Branding” written by Peter Kuhn
Anna Jędrzejczyk