Do Personality Types Make Consumers Exhibit Different Complaint Behaviors?

Authors

Olgun Kitapci, Akdeniz University, Marketing Dept. Antalya/TurkeyFollow
Ibrahim Taylan Dortyol, Akdeniz University, Marketing Dept. Antalya/Turkey

Keywords

Complaint behavior, personality type, Jung’s theory, Myers Briggs type indicator, Turkey

Abstract

This study aims to explore the differences and similarities in complaint behavior of consumers according to their personality types. 116 managers of a large Turkish finance company have participated in the study. Results show that Intuition-Thinking and Sensing-Thinking individuals tend to engage in public action, while Sensing-Feeling individuals prefer to take private action, and Intuition-Feeling individuals take no action, which is a different form of complaint behavior

Recommended Citation

Kitapci, O., & Dortyol, I. (2015). Do Personality Types Make Consumers Exhibit Different Complaint Behaviors?. Journal of Marketing and Consumer Behaviour in Emerging Markets, 2015(2), 4-14. https://doi.org/10.7172/2449-6634.jmcbem.2015.2.1

First Page

4

Last Page

14

Page Count

10

DOI

10.7172/2449-6634.jmcbem.2015.2.1

Publisher

University of Warsaw

Publication Date

2015-12-30