Volume 2016, Issue 1 (2016)
Articles - original research papers
SME Internationalization in Emerging Markets: Symbiotic vs. Commensal Pathways
Andrey Mikhailitchenko and Sanjay Varshney
Cultural congruency and shocking buzz campaigns: contrasting the opinions of professionals and consumers
Karim BEN YAHIA, Soukeina TOUITI, and Mourad TOUZANI
Postmodernism and customer centricity
Amirreza Mehraramolan
Evaluating Gaps in Consumer Behavior Research on Organic Foods: A Critical Literature Review under Bangladesh Context
Khandoker Mahmudur Rahman and Nor Azila Mohd Noor
