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Journal of Marketing and Consumer Behaviour in Emerging Markets Wydział Zarządzania Uniwersytetu Warszawskiego/Faculty of Management University of Warsaw
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Home > JMCBEM > Vol. 2018 (2018) > Iss. 2

 

Volume 2018, Issue 2 (2018)

Articles - original research papers

PDF

Assessment of the Attractiveness of Foreign Markets – A Case Study. Comparison of Armenia and Poland
Andranik Muradyan

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Gender as a Factor in the Physician and Patient Interaction: From the Service Quality Perspective
Versavel Tecleab Haile

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Antecedents of Word-of-Mouth Communication and Purchase Intention on Facebook
Bogdan Anastasiei and Ana Raluca Chiosa

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A Multi-Dimensional Framework for the Development of Authentic Consumer Products
Per Kristav, Izabelle Bäckström, Axel Nordin, Anders Warell, and Olaf Diegel

 
 
 
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ISSN: 2449-6634

 

 
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