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Journal of Marketing and Consumer Behaviour in Emerging Markets Wydział Zarządzania Uniwersytetu Warszawskiego/Faculty of Management University of Warsaw
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Home > JMCBEM > Vol. 2019 (2019) > Iss. 1

 

Volume 2019, Issue 1 (2019)

Articles - original research papers

PDF

Influencers on Instagram and YouTube and Their Impact on Consumer Behaviour
Bianka Młodkowska

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Symbolic and Affective Motives, Constraints and Self-Efficacy among Romanian Car Buyers
Madalina Balau

PDF

Motivation and Value of Low-Cost Green Car (LCGC) Purchase Intention Across Generations
Lorenza Kirana and Nila A. Windasari

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Exploring the Effects of Service Quality, Shipping Cost, Brand and Attitude on Consumer’s Intention to Choose Express Courier Services in E-Commerce
Wiryanta Muljono and Sri Setiyawati

 
 
 
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ISSN: 2449-6634

 

 
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