Volume 2020, Issue 1 (2020)
Articles - original research papers
Conversion Attribution: What Is Missed by the Advertising Industry? he OPEC Model and Its Consequences for Media Mix Modeling
Arkadiusz Zaremba
Procedure for Assessing the Investment Attractiveness of Foreign Markets. Comparative Analysis of Former USSR Countries
Andranik Muradyan
Social Media Content Headlines and Their Impact on Attracting Attention
Kishokanth Jeganathan and Andrzej Szymkowiak
