Volume 2020, Issue 2 (2020)
Articles - original research papers
Is Your Purchase Intention Influenced by Irrational Factors? An Investigation of Fashion Industry
Muhammad Tahir Jan, Ahmed Mohamed Hamed Aly Abouzaid, - Nadeem, and Tashpia Hossain
Perception, acceptability and decision-making determinants of Soft Seltzer, a novel winegrape non-alcoholic carbonated beverage category to health-conscious College students in California
Angelos K. Sikalidis, Aleksandra S. Kristo, Anita H. Kelleher, and Adeline Maykish
