Volume 2021, Issue 1 (2021)

PDF

Predicting Consumers’ Intention to Shop Online in an Emerging Market: A COVID-19 Perspective
Afsarul Islam, Nishath Anjum, and Imran Ahmed

PDF

The Impact of Advertising Appeals on Purchase Intention for Women’s Fashion Products in Malaysia
Nur Farihah Bt. Isamudin and Muhammad Tahir Jan

PDF

Femvertising and Its Perception by Polish Female Consumers
Klaudia Macias

PDF

The Environmentalist Movement in the World and Environmental Studies in the Marketing Literature
Bilge Nur Öztürk