Volume 2021, Issue 1 (2021)
Articles - original research papers
Predicting Consumers’ Intention to Shop Online in an Emerging Market: A COVID-19 Perspective
Afsarul Islam, Nishath Anjum, and Imran Ahmed
The Impact of Advertising Appeals on Purchase Intention for Women’s Fashion Products in Malaysia
Nur Farihah Bt. Isamudin and Muhammad Tahir Jan
