Volume 2022, Issue 1 (2022)

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Designing to Attract in an Emerging Market: Applying Behavioural Reasoning Theory to South African Consumer Reactions to an Ultra-High Temperature Milk Product Line Extension
Elizabeth Kempen and Lorna Christie

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Brand Love and Brand Forgiveness: An Empirical Study in Turkey
Merve Yanar Gürce, Petek Tosun, and Güzide Öncü Eroğlu Pektaş

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Value Co-Creation on Public Social Media at Different Stages of the New Product Development Process. A Case Study of a Polish Clothes Manufacturer
Beata Piątkowska

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Success and failure rates of new food and non-food products introduced on the market
Ireneusz P. Rutkowski