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Journal of Marketing and Consumer Behaviour in Emerging Markets Wydział Zarządzania Uniwersytetu Warszawskiego/Faculty of Management University of Warsaw
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Home > JMCBEM > Vol. 2023 (2023) > Iss. 2

 

Volume 2023, Issue 2 (2023)

Articles - original research papers

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Gender and socio-economic differencesin South African consumers’ sentimentstoward marketing practices
Thérèse Roux

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Do perceived value and satisfaction affect customers’ behavioural intentions? A case study of Polish squash clubs
Monika Piątkowska

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Understanding the Factors Influencing Adoption of Digital Banking in Emerging Markets: The Role of Perception and Personality Antecedents
Ntswaki Petunia Matlala

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Bringing Children into the Sociology of Consumption: A Symbolic Consumption Perspective
Belinda Senooane and Johannes Wiid

 
 
 
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ISSN: 2449-6634

 

 
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