ORCID
Marko van Deventer: 0000-0003-0820-1723
Keywords
Mobile banking, Trust, Information quality, System quality
Abstract
In the context of mobile banking services, trust emerges as a pivotal factor influencing both the acceptance and utilisation of these services, significantly shaping customers' confidence in their usage. Existing literature proposes that trust operates as a mediator in the connection between customers' perceptions of the quality of information and the overall system in mobile banking.
This study aimed to investigate whether trust acts as a mediating variable in the relationship between information and system quality within the mobile banking experiences of Generation Y customers in the South African banking sector. Employing a descriptive research design, the study distributed self-administered surveys to 334 participants who voluntarily took part in the research. The findings of the study reveal that, within the sampled group, trust indeed serves as an intermediary factor between perceived information quality and the overall system quality in the realm of mobile banking. This insight holds significant implications for comprehending customer behaviour, elevating the user experience, addressing perceived risks, and guiding strategic decision-making within the dynamic landscape of the mobile banking industry. Understanding the mediating role of trust enriches the understanding of the complex dynamics involved in customer perceptions and interactions with mobile banking services, offering valuable insights for industry stakeholders aiming to optimise their services and strategies.
Recommended Citation
van Deventer, M. (2024). Mediating effect of mobile banking trust on information and system quality. Journal of Marketing and Consumer Behaviour in Emerging Markets, 2024(1), 1-13. https://doi.org/10.7172/2449-6634.jmcbem.2024.1.1
First Page
1
Last Page
13
Page Count
13
Received Date
02.10.2023
Revised Date
28.11.2023
Accepted Date
08.12.2023
Online Available Date
23.01.2024
DOI
10.7172/2449-6634.jmcbem.2024.1.1
JEL Code
M10, M21, M30, M31, O55
Publisher
University of Warsaw
Included in
Advertising and Promotion Management Commons, E-Commerce Commons, Marketing Commons, Public Relations and Advertising Commons, Sales and Merchandising Commons, Social Media Commons