Volume 2024, Issue 1 (2024)

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Mediating effect of mobile banking trust on information and system quality
Marko van Deventer

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Method of product placement in computer games. Qualitative research amongst Polish players
Magdalena Hofman-Kohlmeyer

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Interpreting consumer attitude towards milk alternatives: A purchase intention model for marketing success
Anjolize Wassenaar and Elizabeth Kempen

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The Role of Augmented Reality in Improving Brand Attitude Through Perceived Enjoyment
Widyastuti Widyastuti