Volume 2024, Issue 1 (2024)
Articles - original research papers
Method of product placement in computer games. Qualitative research amongst Polish players
Magdalena Hofman-Kohlmeyer
The Role of Augmented Reality in Improving Brand Attitude Through Perceived Enjoyment
Widyastuti Widyastuti
Interpreting consumer attitude towards milk alternatives: A purchase intention model for marketing success
Anjolize Wassenaar and Elizabeth Kempen
Full Issue
