Journal of Marketing and Consumer Behaviour in Emerging Markets | Vol 2025 | Iss 1

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Volume 2025, Issue 1 (2025)

Articles - original research papers

Toward Charity Engagement of Generation Z: Do Gender and Economic Standing of Household Matter?
Sylwia Badowska and Liwia Delińska

What You See Is Not What You Get: Food Advertising Amidst the Global Overweight and Obesity Pandemic
Marija Ocokoljic

Empowering Consumers: The Impact of Awareness on Skill Development and Assertiveness in Market Engagement
Megawati Simanjuntak