Volume 2025, Issue 1 (2025)

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Toward Charity Engagement of Generation Z: Do Gender and Economic Standing of Household Matter?
Sylwia Badowska and Liwia Delińska

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What You See Is Not What You Get: Food Advertising Amidst the Global Overweight and Obesity Pandemic
Marija Ocokoljic

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Empowering Consumers: The Impact of Awareness on Skill Development and Assertiveness in Market Engagement
Megawati Simanjuntak

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Using Artificial Intelligence to Improve Customer Engagement: User Experience With Chatbot Technology
Aicha Zemmouri and Salma Choufari

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2025, 1(20)