Volume 2026, Issue 1 (2026)
Articles - original research papers
Leveraging CSR to Buffer Brand Challenges During Crises: A Saudi Arabian Perspective
Nouf Alrayes and Abdullah Alhidari
Online Shopping Non-Adoption in South Africa: A Distrust-Centric Framework Integrating Social Exchange, Trust Transfer, and Social Presence Theories
Cleopatra Moipone Matli and Jeevarathnam P. Govender
Unveiling the power of credibility: How virtual influencers shape consumer attitudes and purchase intentions in fashion
Danita van Heerden and Jade L. Verbeek
