Keywords
self-promotion, Broadcasting Act, video-on-demand (VOD), trailers, prevue
Abstract
The article describes rules on the issue of self-promotion in the European Convention on Transfrontier Television, in the Audiovisual Media Services Directive and in the Polish Broadcasting Act. Self-promotion is a complex matter as it can take different forms such as advertisements of products of the media service providers, trailers and sometimes even prevue. The legislator is not entirely consistent in the terminology used and does not differentiate this phenomenon. Self-promotion is a form of commercial communication intended to encourage the promotion of goods or services of the sender. Self-promotion is thus subject to all provisions governing the form and content of commercial communications. The issue of the sender’s announcements has been regulated in detail as regards information on the programmes and ancillary products derived directly from these programmes. Particular problems are associated with self-promotion of video-on-demand providers. The aim of the article is to depict the complexity of the issue of self-promotion, problems in its interpretation, and the need to introduce amendments to the Polish Broadcasting Act.
Recommended Citation
Czarny-Drożdżejko, E. (2015). Self-promotion of audiovisual media providers. internetowy Kwartalnik Antymonopolowy i Regulacyjny (internet Quarterly on Antitrust and Regulation), 4(7), 29-43. Retrieved from https://press.wz.uw.edu.pl/ikar/vol4/iss7/3
First Page
29
Last Page
43
Page Count
14
Publisher
University of Warsaw
