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Journal of Marketing and Consumer Behaviour in Emerging Markets Wydział Zarządzania Uniwersytetu Warszawskiego/Faculty of Management University of Warsaw
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Home > JMCBEM > Vol. 2016 (2016) > Iss. 2

 

Volume 2016, Issue 2 (2016)

Articles - original research papers

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Customer Perceived Value Towards Convenience Stores in Malaysia: The Influence on Customer Satisfaction,Loyalty and Retention
Abdulrauf Animashaun, Tarila Iman Tunkarimu, and Omkar Dastane

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Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey
Ozlem GUZEL and Taylan DORTYOL

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Economic Analysis of Charitable Donations
Moon Young Kang, Byungho Park, Sanghak Lee, Jaehwan Kim, and Greg Allenby

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Effects of Motivating to Sustain Commitment of the Sales Professionals
Sayanjit Guha

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Media Credibility Perception Among Millennials in Slovakia
Lucia Vilčeková

 
 
 
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ISSN: 2449-6634

 

 
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