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Journal of Marketing and Consumer Behaviour in Emerging Markets Wydział Zarządzania Uniwersytetu Warszawskiego/Faculty of Management University of Warsaw
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Home > JMCBEM > Vol. 2024 (2024) > Iss. 2

 

Volume 2024, Issue 2 (2024)

Articles - original research papers

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Would You Pay an Insta-doctor a Visit? Social Media Personal Brands and Young Consumer Perception
Małgorzata Szwed

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Motivating Marketing Research Respondents to Provide More Elaborated Answers
Michał Ścibor-Rylski

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Towards new forms of using social media: Museums activity on LinkedIn
Magdalena Sawczuk

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Navigating Responsible Consumption: Unveiling Consumer Perceptions and the Role of Bio-Based Products in Sustainable Decision-Making
Magdalena Klimczuk-Kochańska and Magdalena Marczewska

Full Issue

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2024, 2(19)

 
 
 
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ISSN: 2449-6634

 

 
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