Volume 2024, Issue 2 (2024)
Articles - original research papers
Would You Pay an Insta-doctor a Visit? Social Media Personal Brands and Young Consumer Perception
Małgorzata Szwed
Motivating Marketing Research Respondents to Provide More Elaborated Answers
Michał Ścibor-Rylski
Navigating Responsible Consumption: Unveiling Consumer Perceptions and the Role of Bio-Based Products in Sustainable Decision-Making
Magdalena Klimczuk-Kochańska and Magdalena Marczewska
Full Issue
![](../../../assets/md5images/2914432b29faa4ab0250ee6f6659313e.gif)