Volume 2025, Issue 2 (2025)

PDF

Does Ethical Ideology Really Matter in Consumer Responses to Corporate Wrongdoing? The Effects on Trust and Word-of-Mouth Recommendations
Grzegorz Zasuwa and Alicja Węgierak

PDF

Storytelling as a Method of Increasing the Engagement of Market Research Participants
Michał Ścibor-Rylski

PDF

Improving Retail Operations: Understanding the Drivers of Abandoned Products at Checkout Points in Zimbabwean Supermarkets
Paul Mukucha

PDF

The Role of a Luxury Brand for the Professional Competitiveness of Brazilian Business Women
Irene Raguenet Troccoli, Patricia da Silva Leite, and Joyce Gonçalves Altaf

PDF

2025, 2(21)