Volume 19, Issue 91 (2021)
Articles - original research papers
The Digital Transformation of the EU Market. The Digital Single Market Strategy in the Context of E-Commerce Development Diversification in Czechia, Poland and Slovakia
Jan W. Wiktor, Jaroslav Ďaďo, and Iveta Šimberová
Perception of Artificial Intelligence by Customers of Science Centers
Bogdan Gregor and Beata Gotwald
Trends of Evolution in Consumer Behavior in the Contemporary World
Katarzyna Włodarczyk
A Review of Customer Acceptance and Mobile Marketing
Thi Hong Ngoc Nguyen
Artificial Intelligence and Human Talent in Decision Making in the Sphere of Marketing in an Enterprise
Magdalena Sobocińska
Corporate Rebranding and Its Meaning – Theory Perspective
Barbara Mróz-Gorgoń and Michael Haenlein
The Significance and Evaluation of Selected Online Communication Tools – A Comparative Analysis of Young Consumers from Poland, Croatia and China
Magdalena Kowalska, Martyna Kostrzewska, and Kristina Petljak
Factors Affecting Location-Based Mobile Advertising Effects: An Integrative Perspective
Jarosław Woźniczka
Marketing Activities of Łódź Voivodeship Companies on Foreign Markets – Research Findings
Wojciech Grzegorczyk
Managers of Cultural Institutions and Their Importance for the Activities Related to Building the City Brand – Results of Qualitative Research
Wioletta Krawiec
Crowdfunding as an Internet Tool Used for Establishing Relationships With the Customer – A Concept Paper
Małgorzata Wiścicka-Fernando
