Volume 14, Issue 57 (2016)
Articles - original research papers
Internationalization of the Grocery Retail Market in Poland
Grzegorz Karasiewicz and Mariusz Trojanowski
Marketing Research in the Commercial Enterprise Management
Bogdan Gregor and Magdalena Kalińska-Kula
Marketing Innovations in Retail Trade
Grażyna Śmigielska and Sylwia Wiśniewska
The Evolution of Retail Formats
Barbara Borusiak
Formats of Stationary Retail Trade for FMCG in Poland – State and Directions of Development
Urszula Kłosiewicz-Górecka
The Importance of Discounters in the Purchasing Decisions of Polish Consumers
Małgorzata Kosicka-Gębska, Jerzy Gębski, and Katarzyna Kwiecińska
Consumer Attitudes Towards Manufacturer Brands and Own Label Brands – The Case of the Chocolate Market in Poland
Teresa Taranko
Analysis of Product Strategies of Dairy Trade Brands in Biedronka and Lidl Discounters
Hanna Górska-Warsewicz and Maksymilian Czeczotko
Employer Branding as a Development Determinant of Retail Chains in Poland
Anna Dewalska-Opitek and Katarzyna Bilińska-Reformat
Electronic Trade in Foods from the Customer’s Perspective
Mariola Grzybowska-Brzezińsk and Adam Rudzewicz
Motives and Barriers Towards Online Shopping of Clothing and Footwear in Poland
Sara Supryn and Genowefa Sobczyk
The Development of Online Payment in Polish Retail E-Commerce
Grzegorz Szymański
Territorial Differentiation of Development of Marketplace in Poland – Statistical Analysis
Krzysztof P Wojdacki
Review of the book "Global Financial Turbulence in the Euro Area".
Kenneth S. Friedman
