Volume 21, Issue 4 (2023)
Articles - original research papers
From Humor to Strategy: An Experimental Survey on Internet Memes in Social Media Marketing
Mateusz Kiljańczyk and Agnieszka Kacprzak
Beyond the Digital Transformation in Omnichannel Transitions: A Scoping Review
Joanna Radomska, Monika Hajdas, Przemysław Wołczek, and Arkadiusz Kawa
Redesigning the Employer Value Proposition in Times of Crisis
Katarzyna Łazorko
Understanding the Role of Sociocultural Influences on Entrepreneurial Activities: a Study of Ukrainian Women War Refugees in Poland
Katarzyna Gadomska-Lila and Anna Ścibior-Butrym
Economic Aspects of Cash Access Problems
Arkadiusz Manikowski
